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Entrepreneurial Certification Program
September 25 - December 6, 2023

Course Introduction

We are excited to partner with Odessa College as BAM BIZHUB (B²Hub) delivers a platform to foster innovation, creativity, adaptability, leadership skills, and critical thinking. The opportunity to develop valuable intrapreneurial skills by encouraging ownership, imagination, and motivation. This program empowers students to become self-employed and advance market opportunities while pursuing commercialization.  

Students will recognize these opportunities that spark ideas, formulate core values, and stimulate curiosity to confirm a strategic solution. The learning process advances knowledge and skills to motivate commercialization while building confidence to materialize an innovative approach to generate revenue streams. This course provides you with the critical tools, guidance, and experience required to develop your idea from “Thought to Launch!”

With our modular learning capabilities, we drive the transformation of an idea to confirm validation while managing and prioritizing essential objectives. The program strives to assist entrepreneurs when accelerating and optimizing their value proposition, determining effective strategies that formulate success, and advancing concept articulation for market penetration. Below are the topics to be presented in a hyper-class leveraging both in-class and virtual to improve student engagement, personalization, and easy access to instructors.​


Hybrid Class

Class is online with live presentations, and provides on-campus discussions - promoting interaction and self-confidence. 


Develop a Strategic Business Plan

Learn to develop a tailored business plan for your business, industry, and market penetration while becoming investors ready.



Receive free mentorship beyond the course in partnership with our expert TEAM with proven success. 


No Book Required

All course materials is included and available to you online

Course Insights

The certificate includes eight essential topics to develop a startup, sustain an early stage, or empower a growth-driven business. The provided instruction/material advances lean startups while evaluating market problem/solution, product/market fit, and growth possibilities. Participants will apply critical thinking practices to focus on solving a problem, creating a product/service, describing the characteristics of their customers, and acknowledging the competition to confirm a competitive advantage. 

​The course offers a hybrid strategy to encourage like-minded collaboration with easy access to our online system, curriculum, materials, instructors, and discussion boards while delivering a rich learning environment that encapsulates critical insight and knowledge. The course navigates you through a learning sequence to advance and refine the hypothesis while empowering concept development. This selected program delivers live video presentations and in-office appointments to enhance high-quality interaction and guidance. The course added value enables flexibility, improved communication, and critical-thinking skills throughout development while boosting proficiency and self-confidence. The results combine many curriculum topics with exploring subject matters in greater depth between phases of development.


Course Information

The Course includes 18% in class - 82% online, with live presentations each week.

Cost: $150

Course length: 10-week Program: Achieving an Entrepreneurial Certification

Class Includes: All necessary materials 

Prerequisite: None

CEU's: 2.2


Brainstorming New Ideas

Research Your Market

Feasibility Analysis

Intellectual Property


Business Model Canvas

Price Modeling

Marketing Strategy


Business Plan & Financial Projections

Investor Fact Sheet

Award-Winning Pitch

Lending Opportunities

Go-to-Market Strategy

Class Registration

Click below on Registration Botton

Class Schedule

Tuesday & Thrusdays

 6:30 - 8:00 pm


150.00 Per Student 


Course Topics

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Research your Market

Advance the hypothesis relevant to solving a market problem - uncover your competitors and acknowledge your target audience. 

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Feasibility Analysis

Evaluate the business potential. viability, and practicability while researching financial capabilities relevant to cost, obstacles, and technical challenges.

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Business Model Canvas

The essential elements of the value proposition, building an infrastructure, customers, and revenue streams. The purpose is to align operations with strategy, increase control and consistency, and operational efficiencies while developing a competitive advantage.  

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Price Modeling

Determine effective pricing strategy, identify pricing advantages relevant to the market, advertisement, and segmentation. Understanding the robust competitive edge and your market rivals. 

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Marketing Strategy

Identify critical objectives, align marketing aims, and develop a strategic plan. Methods are applied to grow sales, earn customer trust and the benefits of fine-tuning the strategy to increase ROI. 

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Business Plan and Financial Projections

Develop the objectives to construct a marketing, operational, and financial roadmap that provides the structure

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Lending Opportunities 

Review the requirements of an investor, necessary applications, various loans types, and methods of creating and maintaining credit to ensure commercial lending. 

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Award-Winning Pitch

To craft a story of perfection underlying the value proposition, exemplifying the business model, and showcasing an impressive pitch deck is to clarify the target audience, competition, versatility of the team, and reinforcing the company brand.  

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Miscellaneous Resources Available

Include in the course: Brainstorming a new idea, Intellectual property, Investor Fact Sheet, and Go-to-Market Strategy.

Your Instructors

In Memory of Michael Crain: The Visionary Behind the Curriculum, Continuing Under the Expertise of Angel Garcia



Michael Crain, MS MIS, CBA
UT Regents 
 Teacher of the Year

Spanning an illustrious career, Mr. Crain has made significant marks in sectors ranging from Nuclear Power and Mechanical Engineering to sophisticated realms of Bridge Design and Traffic Engineering. On the entrepreneurial front, his ventures echo elegance and innovation, overseeing an upscale construction enterprise, a distinguished bar and restaurant, and a cutting-edge manufacturing facility producing specialized equipment for cleanroom environments catered to the semiconductor and aerospace industries. Giants of the industry such as Intel, Motorola, and Boeing have sought and benefited from Michael's unparalleled expertise.

In academia, Mr. Crain had been recognized not only as an esteemed University Lecturer but also as a pillar of innovation and progress. As the Director of an Entrepreneurial Center, he passionately nurtured and fostered the entrepreneurial spirit. His leadership in strategic economic and professional development was instrumental in shaping university initiatives. He had served with dedication as the President of the BAMIZHUB Accelerator Program and charted visionary paths as an Executive Partner at BAM Consulting.


The Michael Crain Entrepreneurial Foundation now stands as a testament to his enduring legacy, passion, and dedication to the world of entrepreneurship. To contribute to pursuing Michael's vision of providing support to small business owners and entrepreneurs, please consider making a monetary donation to the Foundation, HERE.

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Angel Garcia, MBA

Growing up in West Texas, Angel Garcia was no stranger to the oil landscape. Influenced by his father's dedicated tenure as a Senior Production Foreman at Conoco, Angel embraced the industry's intricacies early on. By age 12, he took his first steps into the field by perforating a well.

Angel's hands-on field experiences complemented his entrepreneurial ventures. Not one to be confined by challenges, he efficiently managed four distinct businesses. Concurrently, he understood the value of formal education in refining his skills. This realization led him to earn a Bachelor's degree in Business Administration in 2016, specializing in Entrepreneurship. His academic journey continued with an MBA from the University of Texas Permian Basin in 2018.

Aside from his personal and professional growth, Angel has contributed significantly to the West Texas business ecosystem. One such contribution was his pivotal role in coordinating the 2019 Midland Entrepreneur Challenge. This event paved the way for emerging startups, bringing recognition to innovative ventures like Tall City Brewing Co. and Tex-Land Collision Center.


Today, with a healthy blend of hands-on experience and academic insight, Angel supports businesses in various capacities. From business operations and planning to digital marketing strategies and brand development, he offers a holistic approach, ensuring businesses in the region continue to thrive.

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