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Entrepreneurial Certification Program
Start Date: September 20, 2022

We are excited to partner with Odessa College as BAM BIZHUB (B²Hub) delivers a platform to foster innovation, creativity, adaptability, leadership skills, and critical thinking. The opportunity to develop valuable intrapreneurial skills by encouraging ownership, imagination, and motivation. This program empowers students to become self-employed and advance market opportunities while pursuing commercialization.  

Students will recognize these opportunities that spark ideas, formulate core values, and stimulate curiosity to confirm a strategic solution. The learning process advances knowledge and skills to motivate commercialization while building confidence to materialize an innovative approach to generate revenue streams. This course provides you with the critical tools, guidance, and experience required to develop your idea from "Thought to Launch!"

With our modular learning capabilities, we drive the transformation of an idea to confirm validation while managing and prioritizing essential objectives. The program strives to assist entrepreneurs when accelerating and optimizing their value proposition, determining effective strategies that formulate success, and advancing concept articulation for market penetration. Below are the topics to be presented in a hyper-class leveraging both in-class and virtual to improve student engagement, personalization, and easy access to instructors.​

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Hybrid Class

Class is online with live presentations, and provides on-campus discussions - promoting interaction and self-confidence. 

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Develop a Strategic Business Plan

Learn to develop a tailored business plan for your business, industry, and market penetration while becoming investors ready.

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Mentorship

Receive free mentorship beyond the course in partnership with our expert TEAM with proven success. 

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No Book Required

All course materials is included and available to you online

Pre-Startup

Brainstorming New Ideas

Research Your Market

Feasibility Analysis

Intellectual Property

Pre-Launch

Business Model Canvas

Price Modeling

Marketing Strategy

Schedule-To-Launch

Business Plan & Financial Projections

Investor Fact Sheet

Award-Winning Pitch

Lending Opportunities

Go-to-Market Strategy

Class Registration

Click below on Registration Botton

On the Odessa College webiste...Click in the above navigation

(1) Future Student

or 

(2) Current Student

Your Instructors

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Veteran

Michael Crain, MS MIS, CBA
UT Regents 
Teacher of the Year

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Mr. Crain's professional experience includes Nuclear Power, Mechanical Engineering, Senior Manager of Capital Projects, Bridge Design, and Traffic Engineering. His entrepreneurial ownership consists of a high-end construction company, bar and restaurant, and manufacturing facility developing process equipment for cleanroom environments for the semiconductor and aerospace industries. Intel, Motorola, Honeywell, Lockheed Martin, Kachina, and Boeing were companies that benefited from Michael’s custom process equipment. His most current positions include a University Lecturer, Director of the Entrepreneurial Center, and Executive Director of Strategic Economic and Professional Development at a University level. Currently, he is President/founder of the BAMIZHUB (B²Hub Accelerator Program), Executive Partner of BAM Consulting, and Vice-President/Partner of Caballos Explorations.

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Mr. Garcia is a native West Texan and grew up in the oil patch. His father worked for Conoco as a Sr. Production Foreman, and as a young man, he went to many distant leases checking on units and crews. Angel received an opportunity to frac his first well at the age of 12. His experience enabled him to operate four businesses simultaneously and obtain a Bachelor of Business Administration with an emphasis on Entrepreneurship in 2016. Angel also received his Master of Business Administration (MBA) focused on Entrepreneurship from the University of Texas Permian Basin in 2018. Angel coordinated the 2019 Midland Entrepreneur Challenge to a winning conclusion ushering in several of the area’s most successful startups to date, such as the area’s first brewery and taproom, Tall City Brewing Co.  He continues to assist businesses with their operating, marketing, financial strategies, business plan, website development, social media, digital marketing, content creation, distribution, brand development, and so much more.

Angel Garcia, MBA

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Course Insights


The certificate includes eight essential topics to develop a startup, sustain an early stage, or empower a growth-driven business. The provided instruction/material advances lean startups while evaluating market problem/solution, product/market fit, and growth possibilities. Participants will apply critical thinking practices to focus on solving a problem, creating a product/service, describing the characteristics of their customers, and acknowledging the competition to confirm a competitive advantage. 

​The course offers a hybrid strategy to encourage like-minded collaboration with easy access to our online system, curriculum, materials, instructors, and discussion boards while delivering a rich learning environment that encapsulates critical insight and knowledge. The course navigates you through a learning sequence to advance and refine the hypothesis while empowering concept development. This selected program delivers live video presentations and in-office appointments to enhance high-quality interaction and guidance. The course added value enables flexibility, improved communication, and critical-thinking skills throughout development while boosting proficiency and self-confidence. The results combine many curriculum topics with exploring subject matters in greater depth between phases of development.

 

Course Information

The Course includes 18% in class - 82% online, with live presentations each week.

Cost: $150

Course length: 10-week Program: Achieving an Entrepreneurial Certification

Class Includes: All necessary materials 

Prerequisite: None

CEU's: 2.2

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Course Topics

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Research your Market

Advance the hypothesis relevant to solving a market problem - uncover your competitors and acknowledge your target audience. 

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Feasibility Analysis

Evaluate the business potential. viability, and practicability while researching financial capabilities relevant to cost, obstacles, and technical challenges.

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Business Model Canvas

The essential elements of the value proposition, building an infrastructure, customers, and revenue streams. The purpose is to align operations with strategy, increase control and consistency, and operational efficiencies while developing a competitive advantage.  

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Price Modeling

Determine effective pricing strategy, identify pricing advantages relevant to the market, advertisement, and segmentation. Understanding the robust competitive edge and your market rivals. 

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Marketing Strategy

Identify critical objectives, align marketing aims, and develop a strategic plan. Methods are applied to grow sales, earn customer trust and the benefits of fine-tuning the strategy to increase ROI. 

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Business Plan and Financial Projections

Develop the objectives to construct a marketing, operational, and financial roadmap that provides the structure

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Lending Opportunities 

Review the requirements of an investor, necessary applications, various loans types, and methods of creating and maintaining credit to ensure commercial lending. 

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Award-Winning Pitch

To craft a story of perfection underlying the value proposition, exemplifying the business model, and showcasing an impressive pitch deck is to clarify the target audience, competition, versatility of the team, and reinforcing the company brand.  

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Miscellaneous Resources Available

Include in the course: Brainstorming a new idea, Intellectual property, Investor Fact Sheet, and Go-to-Market Strategy.