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Roundtable Discussion Series

BAM Entreprenurial Certification Program

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The Entrepreneurial Center is proud to nourish a platform that equips attendees with the necessary methodologies to produce a solid business foundation. Our venue presents critical topics and encourages sharing essential information to build knowledge and skills—the potential enriches the conversation while creating vital relationships. The opportunity delivers a variety of relevant topics to drive the exchange of discussion and offer valuable insight to grow subject understanding. 

The “roundtable series” (a BAM Certification Program) will help steer your thoughts to develop a foundation made for success. BAM provides insight at each developing stage, from thought to launch, while building critical strategies to enable the necessary framework focused on specific goals. Incremental learning improves hypotheses development and adapts to market and target concept modifications. 

The FREE online courses attached to each roundtable and the certification program provide the procedural methods of outlining, developing, and implementing a plan of action to achieve expected outcomes. During the process, participants must evaluate whether their vision is realistic and relevant to essential objectives. 

The “Roundtable Series” aims to boost resource utilization, motivate commitment, and develop performance standards that enable flexibility. The outcomes identify resource gaps, improve efficiency and productivity, and optimize costs while enhancing customer satisfaction. Many strategies are designed to help determine what resources are required and when to be addressed while developing an approach to use time and availability efficiently to maintain sustainability and scale. 

NOTE: Must complete all Roundtable Topics to receive Entrepreneurial Certification. 

Certification Topics & Menu

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Research Yor market

Before investing money into an idea, developing a product, or delivering a service, ensure the hypothesis has a seeded foundation of essential strategies. Researching enables the development of a vision, confirms the purpose, and determines market value while forging critical objectives to clarify opportunities. 

With applied research, startups can identify their target audience, maintain a customer-center approach, identify growth, reduce risk and uncover competition. The plan is to drive the ability to materialize vital strategies, solve a market challenge, and effectively determine the framework to leverage strengths. Outcomes signify direction, setting realistic targets, making informed decisions, and competing more effectively while increasing survival rates.  

Research Your Market

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Date, Time, and Location

Saturday; January 28, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Feasibility Study

Feasibility Study

Conducting a feasibility study allows for the essential investigation of the economic, legal prerequisites, and technical aspects while scheduling priorities. The process enables the framework to evaluate (cost of opportunity) financials, develop market research, and analyze permitted requirements and resource appropriation. The objective is to minimize risk and distinguish valuable opportunities while evaluating various possibilities to decide a go/no-go. 

When developing the foundation, the process aims to provide an assessment that examines aspects of the proposed development to ensure considerations. The bottom line, get it right before committing resources, time, and budget. The strategy is to uncover new ideas that may add to the project scope and build necessary evidence that substantiates efficiency and focus. 

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Date, Time, and Location

Saturday; Febuary 25, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Business Model Canvas 

Busiess Model

The BAM Entreprenjeurial Center remains a vital component of the “Business Model.” The business model confirms revenue streams, core processes, and meaningful relationships with customers and key partners. The importance of a business model attracts investors by supplying critical knowledge of the business that embodies a competitive advantage while providing sufficient insight into the startup or business.  

A good business model remains essential to every successful organization - relevant to a new venture or an established early-stage. The outcome of a robust business model leads to cash generation and future expansion - why? Because you have a scenario that underlines the development. 

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Date, Time, and Location

Saturday; March 25, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Pricing Model Strategy

Pricing Model

Currently and unfortunately, most common pricing strategies deployed are without more worthy intentions and, in most cases, leave money behind. A pricing model strategy establishes the “best price” for a product or service. The objective is to determine and maximize profits and shareholder value while correlating with market demand. Materializing the plan enables the differentiation of various pricing methodologies across distinct market segments. The outcome should pinpoint higher profitability targets, create significant competitive pressures, and impact a company’s approach to pricing. 

 

The results are critical to advancing profitability, growing customer interest, and increasing revenues. In a recent Mckinsey study, “1 percent change in pricing could result in an 8.6 percent change in profitability.” Although customers’ perspectives are relevant to the price that justifies value, low pricing indicates low quality and less value. Customers often associate less expensive products or services with the word “Cheap.” The value-based price strategy is to sell at higher prices to ensure proper margins. The process requires a unique perception of the value of goods or services to determine the equilibrium between customers’ perspectives and willingness to purchase. 

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Date, Time, and Location

Saturday; April 29, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Marketing Strategy

MarketingStrategy

The Marketing Strategy enables an essential framework to connect with the target audience, define a unique selling position, and collectively identify the direct and indirect competitors. The challenge presents various budgeting methods, avoiding surprises, and reducing wasteful resources to capitalize on return on investment. The plan considers customer segments, developing the “right” marketing mix to generate sales. 

Deploying an exceptional plan requires getting in front of your audience and uncovering leads to create good customer relationships. The development should generate brand awareness, increase business development, and maintain budget accuracy. Expected outcomes include increasing customer reach, improving communication, knowing your customer,  and boosting revenue. 

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Date, Time, and Location

Saturday; May 27, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Business Plan Part 1 - Narrative Development

Business Plan (1)

A business narrative is essential to engaging the target audience and impacting their emotions. The story should illustrate how your concept will impact the bottom line and solve a market problem. The development should build a compelling story to ensure interest and fuel a thought-provoking message with applied action that connects to the product or service.   

Materialize a powerful story driven by research that explains the market gains, size of demand,  and communicates values and beliefs that effectively convey the purpose. The objectives are to create a robust marketing strategy, generate revenue streams, and capture affection, including hearts and wallets while communicating the brand’s position. Leave your audience wanting to know more, enabling the continuation of inspiration to read and work together. 

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Date, Time, and Location

Saturday; June 24, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Business Plan Part 2 - Financial Projections

(2) Business Plan

The data used for the financial projections mandates existing or estimated financial information while forecasting future earnings and expenses of the business. The benefit applies to generating various scenarios to consider changes, impacts, sales, and operating costs that measure profitability. The information provides the essential foundation for seeking new funding or capital infusion. 
 
In retrospect to planning, projections often include analyzing the impact collectively with various business strategies and assessing the business plan to remain realistic. Other than reviewing the possibilities of shortfalls, or essential financial requirements, the financials become the foundation for funding. The projections enable a critical view of trends and expectations, delivering an economic picture that manages beliefs and predictions of a fruitful future. 

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Date, Time, and Location

Saturday; July 29, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Investor Fact Sheet

Invesor Fact Sheet

The Investor Fact Sheet provides important information about the business with a high-altitude overview as a starting point for potential investors that fuels an easy-to-read document. The purpose enables others to understand the risk, benchmarks, potential of return, and long-term outlooks. The focus includes product information, statistics, and technical data that deliver a clear, crisp, concise synopsis. 

In review, past performances and future moments illustrate quick facts, team members, the definition of customers, and what drives the organization’s success. 

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Date, Time, and Location

Saturday; August 26, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Award-Winning Pitch

Award-Winnig Pitch

The pitch is critical as it becomes "the business’s first impression" and lures potential investors’ interest. The presentation enables the opportunity to sell the business idea while capturing the emotion that drives attraction. Developing the pitch requires a clear, concise, cohesive, and persuasive presentation to convert the concept into a professional-level pitch deck. The objective is to convince your audience in a record time, illustrating an opportunity for a profitable investment. 

Delivery should tell the story while providing an understanding of the strategic plan, goals, and milestones to gain essential buy-in. In accomplishing such a task, research must gather vital information to support a compelling vision. When delivering an influential pitch effectively, the presentation should motivate and persuade the audience to observe each phase with great interest in making it a reality. 

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Date, Time, and Location

Saturday; September 30, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Lending Opportunities

Lending Opportunities

There are multiple options when exploring the best financial opportunity for your startup or growth-driven business. Financial infusion starts with several types of loans that fit your requirements and ability to maintain the selected obligation. We frequently evaluate commercial lending, SBA loans, equipment financing, lines of credit, and various short-term loans. Different types of accounts receivable funding include factoring, selective receivables financing, and asset-based lending. 

Understanding loan types and availability is always beneficial to secure a critical market position. In many cases, lending is essential to confirm finance requirements appropriate to the needs and goals of the business. Access to capital becomes the lifeline of the company to expand, cover day-to-day expenses, purchase inventory, or hire additional resources while sustaining the cost of doing business. 

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Date, Time, and Location

Saturday; October 28, 2023

10:00 AM - 12:00 PM

3107 North Big Spring | Midland | Texas

Continental Breakfast

Danish and Tropical Fruits

Coffee

Orange juice

With Roundtable Purchase

Roundtable Series to Achieve Certification

Buy ALL Roundtables

The BAM Entrepreneurial Center works with various entrepreneurs, small businesses, and diverse industries to ensure that tomorrow’s leaders are prepared with the essential toolkit required to remain ahead in today’s competitive landscape. 

The provided “Roundtable Series” fosters insight into essential information that numerous clients come to rely on in their competitive marketplace. The roundtable offers an innovative approach to enhancing knowledge by utilizing analytical and logical skills to solve problems. The exchange of information allows individuals to recognize opportunities, build self-confidence, and enable the knowledge, skills, and encouragement to act in driving commercialization while managing resources. 

Earning the Entrepreneurial Certification signifies growth both personally and professionally. The process demonstrates your accomplishment by establishing crucial objectives, including understanding marketing strategies, financials, operations, and creating a business model collectively with a strategic business plan. The Entrepreneurial Certification signifies your commitment to mastering your development, market positioning, and validating the necessary knowledge and skills more powerful than self-promotion. The results bring value to the organization that exhibits personal drive and persistence. 

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NOTE: The below ticket provides exclusive rights to the Roundtable Series, material, and all online courses with mentorship. 

Instructors

Facilitators

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Veteran

Michael Crain, MS MIS
UT Regents 
Teacher of the Year

Mr. Crain's professional experience includes Nuclear Power, Mechanical Engineering, Senior Manager of Capital Projects, Bridge Design, and Traffic Engineering. His entrepreneurial ownership consists of a high-end construction company, bar and restaurant, and manufacturing facility developing process equipment for cleanroom environments for the semiconductor and aerospace industries. Intel, Motorola, Honeywell, Lockheed Martin, Kachina, and Boeing were companies that benefited from Michael’s custom process equipment. His most current positions include a University Lecture, Director of the Entrepreneurial Center, and Executive Director of Strategic Economic and Professional Development at a University level. President/founder of the BAMIZHUB (B²Hub Accelerator Program), Executive Partner of BAM Consulting, and Vice-President/Partner of Caballos Explorations.

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Mr. Garcia is a native West Texan and grew up in the oil patch. His father worked for Conoco as a Sr. Production Foreman, and as a young man, he went to many distant leases checking on units and crews. Angel received an opportunity to frac his first well at the age of 12. His experience enabled him to operate four businesses simultaneously and obtain a Bachelor of Business Administration with an emphasis on Entrepreneurship in 2016. Angel also received his Master of Business Administration (MBA) focused on Entrepreneurship from the University of Texas Permian Basin in 2018. Angel coordinated the 2019 Midland Entrepreneur Challenge to a winning conclusion ushering in several of the area’s most successful startups to date, such as the area’s first brewery and taproom, Tall City Brewing Co.  He continues to assist businesses with their operating, marketing, financial strategies, business plan, website development, social media, digital marketing, content creation, distribution, brand development, and so much more.

Angel Garcia, MBA

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